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 Ticketfrei is a mastodon/twitter/mail bot to dodge ticket controllers in public
 transport systems.
 
+## Mission
+
+Public transportation is meant to provide an easy and time-saving way to move within a region while being affordable for everybody. Unfortunately, this is not yet the case. Ticketfrei's approach is to **enable people to reclaim public transportation.**
+
+On short term we want to do this by helping users to avoid controllers and fines - on long term by **pressuring public transportation companies to offer their services free of charge**, financed by the public.
+
+Because with Ticketfrei you're able to use trains and subways for free anyway. Take part and create a new understanding of what public transportation could look like!
+
+## How It Works
+
 The functionality is simple: It retweets every tweet where it is mentioned.
 
 This leads to a community which evolves around it. If you see ticket