- Segmenting: much easier to find people who are interested than with conventional advertising
- Deception: easier to find people who are easy to deceive, power to withhold information from people
- Domination: monopoly over all sources of information of a person
- Mind Control techniques?
- there are some tricks which manipulate decision making: e.g. auctions, countdowns on purchase websites, "your friends bought this", gameistic addiction tricks
- Not very effective: most people adapt to techniques like that quickly. Only a fraction of people, those who can't adapt, can be manipulated for longer
- network effects + user lock-in: the more users they have, the more they want
WordPress is a free and open-source content management system . It was originally created as a blog-publishing system but has evolved to support other types of web content including more traditional mailing lists and forums, media galleries, etc. WordPress can be installed on a web server, like WordPress.com, or a computer running the software package WordPress.org in order to serve as your own network host.
**Use case:** Host your own blog / homepage, where you can easily add posts and pages.
**Website:** https://wordpress.org/
**Instances:** blackblogs.org, noblogs.org, ...
### mastodon
Mastodon is a free and open-source self-hosted social network. It allows anyone
to host their own server node in the network, and its various separately
operated user bases are federated across many different servers. These nodes
are referred to as "instances" by Mastodon users. These servers are connected
as a federated social network, allowing users from different servers to
interact with each other seamlessly. The users communicate via short posts
(calles "toots") which can be viewed in ones timeline.
**Use case:** microblogging: quick, short posts to keep the world up-to-date.
**Website:** https://joinmastodon.org/
### mobilizon
A free and federated tool to get events away from Facebook. Create an event
description, date, website. Then people can click ‘participate’ for others to
see. It federates with Mastodon, so people can show that they will attend with
their Mastodon identity.
**Use case:** Invite people who don’t have facebook to an event.