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@@ -8,14 +8,19 @@ choosing free alternatives over proprietary.
 * https://alternativeto.net/
 * https://switching.software/
 
-## Reasons
+This very good article is analyzing why GAFAM is a problem:
+
+* https://onezero.medium.com/how-to-destroy-surveillance-capitalism-8135e6744d59
+
+## Reasons for this workshop
 
 Why?
 
 - we want more people to use decentralized tools for political action
 - it makes their activism more effective
-- decentralized services are more resilient, don't support the power, and are important for privacy
+- decentralized services are more resilient, don't support the monopolies, and are important for privacy
 - decentralized services require some extra knowledge
+- big tech's monopoly is creating a cyberpunk dystopia
 
 What?
 
@@ -34,6 +39,7 @@ How?
 
 Tech monopolies gain more and more power
 - their means of production are user data
+  - selling advertisements
 - knowledge is power:
   - manipulating elections
   - mass surveillance
@@ -41,11 +47,22 @@ Tech monopolies gain more and more power
   - repression
   - and we don't know how they can use the data in the future
 - most of these services are monopolys; this way they can exploit the data
-- network effects: the more users they have, the more they want
-- argument: we provide the services for free, users come to us voluntarily
+  - Segmenting: much easier to find people who are interested than with conventional advertising
+  - Deception: easier to find people who are easy to deceive, power to withhold information from people
+  - Domination: monopoly over all sources of information of a person
+  - Mind Control techniques?
+    - there are some tricks which manipulate decision making: e.g. auctions, countdowns on purchase websites, "your friends bought this", gameistic addiction tricks
+    - Not very effective: most people adapt to techniques like that quickly. Only a fraction of people, those who can't adapt, can be manipulated for longer
+- network effects + user lock-in: the more users they have, the more they want
 
 stories?
 
+### Bad Examples:
+
+biggest tech companies: Google, Amazon, Facebook, Apple, Microsoft
+
+eBay, PayPal, Twitter, YouTube (Google), ...
+
 ## Decentralized
 
 - But there are alternatives